What I’m Doing to Promote
My Freelance Service
I think it’s easier to market other people than myself. It’s easier for me to believe what others
have to say. Looking at myself, I tend
to magnify my flaws and forget I have something to offer - something that may be a huge
benefit to someone else.
It’s even worse if I haven’t done a thorough market
analysis. Last weekend I was thinking it
would be easier to work in real estate because of another venture I’m involved
in. Maybe I could do newsletters so that
it’s a consistent type of writing each month.
I could search the local websites for the community my
realtor is in to provide that hometown feel.
Throw in relevant stats like current mortgage interest rates. Write to reflect their personality.
Competition is Fierce
Digging a little deeper, I realized two things. First, there are already services out there
like that … for cheap. See the snippet below. $13?!? Yeesh!
It lacks the personal touch because it’s a plug and play service. And what if someone else in the
same area is using the same service. How
embarrassing to have the customer get the same thing from two realtors with no
connection to one another!
A Snippet of the
Search I Did
The real estate professional would need to alter some
material for the individual touch. Some
services allow that for a higher rate, yet still cheaper than I could offer. Since I don’t have “cheap” to offer, how would
I market myself to provide value to match the rate I would need to charge? Would they see the value? Would their customers appreciate the difference?
Those are details that could be overcome except for
this: my heart isn’t in financial. A well-done newsletter in that field must
include financial. The thought of writing
financial on a regular basis dries up my virtual pen.
Back to the Drawing
Board
My passion is in personal development. Where there is deep
interest, where I believe in something, I make pixels come alive. I
know how much I have benefited from people who have developed books and
websites. I've lost count of the many
webinars and YouTube videos I’ve watched, hungry to learn that nugget that takes
me to the next level in whatever I’m learning about.
I want to share that satisfaction with others by writing for
those who have conferences and other instructive materials. I want to help newer, less established people
who have something to contribute to the greater conversation. I want to do that by writing their sales
material and whatever they need to get noticed.
What Makes You Special?
To do that, I must be able to answer the question, “What
makes you different than any other copywriter?”
I can talk about how passionate I am about this field. I can talk about where I trained - though I’m hardly the only one. I can talk about how passionate I
am about this field, yet there are other passionate writers, too.
Crafting my unique selling proposition (USP for short) needs
to be more about what I can do for them.
How well do I understand their pain points? How does what I do help them solve their
problem? What is in my background that
is uniquely suited to doing an excellent job for them?
I am digging into the research this week so that I can
answer those questions in a powerful way.
How have you distinguished yourself in your market niche? Was it easy or hard for you?
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