Tuesday, June 27, 2017

Making Your Client the Hero


Understanding Why the “About You” Section 

is Really About Them




Image courtesy of Sira Anamwong at FreeDigitalPhotos.net





I assume you're reading this because you want to find an effective way to help people.  You’ve already done the hard part. You developed a great solution to your prospect’s problem.  Yet convincing people probably feels like your hardest challenge.  It doesn’t have to be that way.   

One personal productivity maven teaches entrepreneurs how to build their platform.  Michael Hyatt helps people define it in a powerful way.  I highly recommend you check out his work - especially Platform.   

Part of what makes it powerful is his understanding of how to attract your ideal client.

Who’s the Hero?

What changes the game is the concept of making your client the hero of their story.  YOU aren’t supposed to be the hero that saves the day.  Not even if you do most of the work for them.  However, you CAN play the part of the trusty side-kick who shows them how THEY can save the day - using your product or service.

It’s YOUR product that will allow their vision to come to fruition.  But to attract them, it must always be about THEM.

The “About Me” that’s About Them

So using that perspective to create content for your website, how do you do an “About Me” section … that’s actually about THEM?

Step back and review your market analysis.  You should have an idea of the age group of these people, whether they are primarily men or women, and what their lifestyle is like.  

Four Questions to Answer To Attract Your Ideal Prospect


  1. What is the pain in their life that you offer to resolve?  (Get their attention.)
  2. How did you experience that pain in your life? (Establish that you understand their struggle, start to develop a sense of commonality and trust.)
  3. Why did you develop that solution?  (What have you gone through that may be similar to the trial and error they have been going through, without a satisfying resolution of the problem? This is further proof that you really DO understand the frustration of their pain.)
  4. How did you develop that solution? (How you found the solution and what your life is like now that you have this solution.)

Proving There’s Hope

The purpose of your "About Me" story is to give them hope.  You are like them.  You discovered the solution to your problem.  Reading about your story lets them know their lives CAN be better.

Whatever you write, ask yourself how it relates to their story.  If it doesn’t relate, ruthlessly cut it out.  Your results will thank you!

No, I haven't affiliated with anyone yet, including Michael Hyatt. However, I'd be honored to do so.  I can't recommend him highly enough. I hope you'll check out his page.

Weekly Challenge

I was supposed to be working on my website this week, but I’m still working on the written portion.  Some life stuff got in the way … but that’s a post for next week!   

What are you working on?  Are you wondering if your story is about them enough?  The first ten people who comment with their website will receive a free evaluation of your "about me" section.

Tuesday, June 20, 2017

To Website or Not to Website



8 Reasons Why You Need a Website

So you are thinking about building a website.  It’s a daunting prospect with many choices and technological challenges.  It can be rather expensive.  It’s enough to scare a person away.

“Can’t I Just Use Social Media?”

There ARE some business models using social media.  LuLaRoe is an example of a Facebook sales model, using online “events” to sell.  Many of us do something needing more than a Facebook page.

Some writers only use LinkedIn, and do decently.  Others struggle to make it work as the only web presence for their business.   

 What About Fiverr or Similar?

Whatever you do, don’t look to places like Fiverr to do your marketing for you.  The extremely low pay isn’t worth it.  You’ll never receive the respect or pay you deserve doing those kinds of jobs.

What you really need is your own “storefront.”  It gives your ideal prospect all of the reasons they need to select you for the work they need done.

My Eight Reasons Why You Need a Website


  1. It says “professional.”  Someone who has invested the time and/or money into building a website is serious.  Your business is not a temporary operation.
  2. It gives you a “professional” email.  I know I already said professional, but I’ve heard so many people say this, including the guy that sold me my computer.  They don’t take a “business” seriously, considering it a hobby at best, if they can’t be bothered to get a professional email.
  3. It gives you a space to reach professionals who lack patience for LinkedIn.  Some people agree that social media is great for connections, yet mostly avoid it as a time-waster.
  4. It gives your prospects your information, allowing them to qualify themselves for your services based on what they learn.  This saves both of you time.
  5. It gives you a platform to display samples of your work.
  6. It gives you a place to create an online schedule so they can set up appointments without the wrangling back and forth by email over when they are available.
  7. It gives your prospects a fast and easy payment solution, particularly if you expect partial pre-payment to get started.
  8. It’s available 24/7.  Did you take a holiday?  Maybe your prospect is trying to get ahead of the ball (or play catch-up) and is looking for someone like you.  You don’t have to miss the opportunity because your website is open for business any time of day or night.


There are more reasons, but you get the idea.        

Get Taken Seriously

Give your prospect ample reasons to take you seriously.  Show them why you are the best solution for their problem with a simple website. 

Next week, I’ll talk about what sort of things you need on your website to show off your freelance business.

Weekly Challenge

I spent the past week working with a non-work related project, doing work around the edges as I could.  I see God’s hand in it and the project is out of my hands. 

I’m making progress through the 80/20 Sales and Marketing Book as well as the Information Marketing Book.  Both are very interesting.

This week, I’ll be working through American Writers & Artists Inc’s Build Your Freelance Website in 4 Days.  (I don't have any affiliate marketing agreements right now.  I'm just sharing this because I find it incredibly helpful - more on that next week!) I’m working on the writing portions this week and I’ll play with the techy stuff next week.

Tuesday, June 13, 2017

Working at the Polls: A Study in Humanity




Today, instead of being at home with my freelance writing, I have the privilege of doing a different job.  I'm working at the polls.  I'm not a part of a campaign.  I'm helping people vote.

I wrote this the week after the presidential election when I had no platform to share it.  Today it seems appropriate.  In Virginia, we are holding our primary election.

Here is the updated article I wrote. 


How the Polling Place Became Unexpectedly Moving


My precinct has almost 3,400 people.  As an introvert, I’ve met extremely few of the people I’ve lived among for 7 years.  After working to help people vote, I see that I need to work harder at building ties.  We need strong communities, not divisions based on our differences.  I have a part to play.  We all do.

The 2016 U.S. presidential election felt more polarizing than any I’ve experienced.  The level of emotion was incredibly high.  In talking to people passionate about their candidate, it felt like emotion eclipsed logic.  Rational thought left the conversation.  
 

Calmer Times

During this primary season, I've avoided most campaign ads.  Last November, I unsubscribed from non-political groups that decided make their political stance.  I wanted to get away from the steady political diet that took over.  I also wanted to find that place where rational people could peacefully share space. 

However, there is one very political space I enjoy.  It's special.  You'll find it inside the polling place.

When purpose and passion share space

When I work inside the polling place, my political values stay outside.  I’m there to help my neighbors exercise their constitutional right to vote, a privilege other brave men and women died to purchase.  Indeed, a privilege people from some nations would risk death to exercise, if they only had the option. 

My passion, in that space, is to help people vote.  I don’t care who they vote for, just that they are choosing to exercise their freedom.  I appreciate their time and the effort to come participate.  Some of them endure painful physical sacrifice to leave their homes, travel to the polls and cast their ballots.

When the ordinary becomes moving

I watched all sorts of people come through the polling place as I stood past the scanner, ready to collect their empty ballot folders. 

Smartly-dressed business people.  Workers, still dirty from working at the print shop or a construction site. Nurses on the way to or from their shifts.  People from all walks of life.

I watched the furtive young woman, walking mostly on tip-toes, often glancing around to see who was watching.  She bravely voted, then timidly waited for others in her group to take her home.

Countless elderly people – some with canes that had stories to match the spark of their owner.  One elderly man, so challenged by significant pain, his body was barely able to get around, but he was determined to do his duty.

Quite a few retirees wore military caps that hinted at service offered and sacrifices never forgotten.  A few younger men dressed in law-enforcement uniforms – sheriff, jail, police.  All of them deserved our thanks for their service.  And we thanked them as often as we could.

Skinny people.  Morbidly obese people.  All sorts in-between.  I wondered at the challenges they face.

One lady, I would guess, is fighting cancer, seeing her sparse, half-inch long hair.  It reminded me of my sister, and the battle she lost.  I silently prayed for this lady as I blinked back unexpected tears.

Many children came through.  Beautiful families.  Some with just a dad or only a mom.  I wondered if they were parenting alone. We thanked the kids for “helping” their parent vote.  It was a joy watching a little girl shyly perk up, suddenly feeling special. 

Quite a few young people came through.  One of the poll workers adeptly caught them and helped celebrate their first vote with a high five or a fist bump.

Hurried people.  Lingering people.  Absent-minded people who shook my hand, rather than hand over the folder.  Somewhat-aware people who reached out to hand over the folder, but couldn’t seem to bring themselves to let go.  Amusing people who thought they should let it go for $50 or negotiate for something else.  We always negotiated with special edition sticker.  (I must say it worked like a charm!) 

Appreciative people who thanked us right back for the very long day we were putting in to help them vote. Although we never sought thanks, it was nice to be acknowledged.

No rancor present in the room.  Just people bearing responsibility.  Showing pride.  Hope.  Acceptance.  And relief that this would soon be over and people could get back to real life again.

The tally in the popular vote started here with these fellow human beings.  Doing their part to be counted.  Valued.  Wanting to move forward with their strengths, the best way they know.

I realized the political strategists – and even fellow citizens – could see some of these voters as “those” people.  And that “those” people, with very real hopes and fears are dehumanized in that moment because they align with the values of a different political party.   The news media says they are to be feared.  That they are our enemy.  And it’s tearing our country apart.

Assumptions that destroy

We categorize people based on assumptions.  We assume things based on differences.  People talk differently.  Work differently.  Dress differently.  Have piercings differently.  Believe solutions come around differently.  Because of those things, we treat them differently. 

Sometimes that makes sense.  A rocket scientist is wise to avoid words understood by people in the industry when talking to people elsewhere.  Dressing in a suit, as a funeral director would, doesn’t make sense when you are working on a construction site getting dirty.

Many times, however, that isn’t the case.  Our very differences give rise to anger and resentment.  When we stop trying to understand, we pull apart.  Judgement replaces respect and kindness.  Judgement based on differences.

Rarely is any one person at fault.  And it’s not just black vs white, men vs women, or majority vs minority. It’s perfect vs overweight, or outgoing vs introvert, among other things. 

Judgement flows both ways.  White collar workers judging “ignorant” blue collar workers and their seeming refusal to just do as they are ordered because they think they know better.  Blue collar workers judging “bureaucratic” white collar workers and their apparent ignorance to realities they must adapt to just to get things accomplished.

Where is the why?

I wonder.   What would happen if we got curious?  If, instead of criticizing each other, or refusing to talk to each other respectfully, we asked a question.  What would happen if we ask why this is happening and then listen for a change?  What happens if we unconditionally accept the humanity in each other, as we do in ourselves?

Working at the poll, with nothing else to do but gather folders and/or hand out “I voted” stickers, I saw people.  Really saw them.  Friends.  Neighbors.  Respected colleagues.  Human beings.  Some of whom have a different political point of view.  All of them doing the best they know to do. 

Uniting - one interaction at a time

I’m ready for our communities to be strong again.  I’m ready for our country to be united again. It’s ok to be different.  Life would be boring if we were all the same.  Perhaps if I work harder to seek understanding and start caring more … I don’t know, maybe, just maybe … our community will be just a little bit stronger – regardless of who is elected now or in the future. 

I’m only one person.  Together, the future can be whatever we make it. Together we may reach those that were beyond reach, those once thought beyond saving. Together, starting in our own communities, we can reach across the nation.

It all starts with a commitment, a kind gesture, a genuine effort to put ourselves in each other’s shoes. So tell me…

Will you join me in reaching out?

Next week, we'll be back to our ordinary freelance topics.

Tuesday, June 6, 2017

Making a Freelance Schedule Work For YOU



Walking Away from Burnout

Last week, I shared with you how I got to the point where making the simplest of decisions was a lot of work.  I was terribly distracted and needed perfect conditions to do easy tasks. 

I had to stop, REST, then back up and take a look at how I got there.

Several months ago, I created this awesome detailed schedule.  I was going to be organized and knock this thing out of the park!

I got caught up in new things not on the schedule.  Other things dropped off.  I didn’t adjust my schedule.  I just kept plugging along.  Adding in this and that along the way. 

To be fair, birthing a freelance business involves many details.  So I justified everything I wanted to add in.  After all, I need this running already!

Before I knew it, I was overloaded trying to hold up to some ideal schedule that wasn’t even working for me.  I disregarded the start/stop times because I usually found myself not finished with tasks.

That, my friend, is the perfect recipe for burnout.  Too many irons in the fire and ignoring time-frames that safeguard peace and sanity – and relationships.

I’m realizing that a schedule isn’t just about time management.  It’s about realism staring you in the face.  It’s understanding that just because you can fit something in doesn’t mean that you should.  You may be stealing quality from something else.  You may be stressing yourself out and stealing your happy self from your loved ones.  Like I was.

This week I wanted to share a post Sheila Wray Gregoire wrote in 2013 that reminded me the value of re-evaluating the schedule.  Let me know what you think!