Tuesday, April 18, 2017

Make Room for Breaks – Or Suffer the Consequences



Boosting Performance by Reducing Stress

Starting a business is a bold move.  It usually requires far more than you ever thought possible.  Yet you still want it – without losing everything else you hold dear.

Science indicates that simple things such as time for breaks, hobbies, and vacations are crucial to maintain your edge as an entrepreneur.   

Time for Breaks?  Ha!

 

I know, I know – there’s no TIME for breaks.  What if I said there’s no time to miss breaks? 
 
Consider what working straight through, and during “off hours” is stealing from you:
  •    Your brain rejuvenates less at night, reducing creativity and productivity
  •    Your family and friends don’t see you, increasing distance over time
  •    Your body relaxes less, increasing aches and pains (headache anyone?)
  •    Your energy is reduced, leading to burnout and possibly depression

The American work ethic is an interesting study in culture.  Don’t get me wrong, work is a virtue to be sure.  Yet somewhere along the way, workaholism replaced work as a virtue.   

Always “On” Syndrome

 

Innovation slowly tightens the noose around your neck.  Your devices make tasks faster to accomplish.  You feel pressure to do more.  It’s easy to find yourself “always on” – checking messages and emails through the evening and first thing in the morning.

When you work from home, any sense of getting away is difficult.  It’s easy to develop the habit of working in the evenings and on weekends because there is always lots to do.  

Science says you might not be getting ahead of anything.  In fact, you'll likely hurt your bottom line in the end.

"Staying inside, in the same location, is really detrimental to creative thinking. It's also detrimental to doing that rumination that's needed for ideas to percolate and gestate and allow a person to arrive at an 'aha' moment," Kimberly Elsbach tells Jeremy Hobson, host of Here & Now. 


Boosting Creativity

 

"We know that creativity and innovation happen when people change their environment, and especially when they expose themselves to a nature-like environment, to a natural environment," says Kimberly Elsbach.  

Walks at the park or beach are incredibly restorative.  More than that, it gives your brain a chance to assimilate everything that’s going on.  By removing yourself from work, you get a different perspective.  You’re far more creative in your solution when you give yourself the gift of getting away from it all for a while.

Tim Kreider put it a different way. Space and quiet … provides  a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes of inspiration — it is, paradoxically, necessary to getting any work done." 

Getting Away More Often

 

Research is showing the restorative effects of a vacation lasts a limited amount of time.  People need to get away more often.  

Jeroen Nawijn (from Erasmus University in Rotterdam and NHTV Breda University of Applied Sciences and his team are published online in Springer's journal Applied Research in Quality of Life.) suggests that people are likely to derive more happiness from two or more short breaks spread throughout the year, rather than having just a single longer vacation once a year. 

Scheduling For Success

 

My challenge to you is this:  schedule regular breaks during the day.  Find some time each day to sit still without thinking about everything you need to do.  Find some time each week to get out into nature for fresh air and calm surroundings. In addition, if you can afford it, get away for a long weekend a few times this year.  Schedule this in.  Your business needs it.  So do you. 

Weekly Challenge

 

Last week, I wanted to work on homework for the workshop I’ll be attending next week.  I have started into it.  There is a lot more work than expected.  This week’s challenge will be to contact three people in my niche and interview them to learn the pain points in that world.

What task do you need to do this week that will move your business forward?


Tuesday, April 11, 2017

Skipping These Details Hurts Your Quality of Life More Than You Think



What Supports Your Mission

Getting up this morning was not pretty.  Sinus headache.  Tired.  A huge case of, “I don’t wanna!”  I actively considered staying in bed for another hour or two.  After all, nothing HAD to happen before then.

Reluctantly, I pushed back the covers while still debating.  Problem is, sleeping in becomes a habit - a vicious cycle.  No workout.  No energy.  Not enough energy to work out.  Rinse and repeat.

Brendan Burchard called me out on that in his Motivation Manifesto course.  “Power plants don’t have energy.  They make energy!”  He also challenged me to be more disciplined – which starts with a decision that I will do it, pretty much no matter what.  So last week, I made the decision to work out each day, except Sundays, no matter what.
 
Remembering my determination to work out first thing, I got up.

Hunting Down Our Best Selves

I enjoy working out with Coach JonathanRoche.  He has this unique style of speaking motivationally during exercise.  He frequently talks about hunting down our best selves. 
 
In his workout community, we receive a motivational challenge each week on Tuesdays.  Today, Flo Bradley asked an interesting question.  “What may happen if I don’t commit to continuously hunting down the best version of myself?”

The past couple of weeks, we’ve talked about mission statements for both you and your business.  Today, I want to look at the things supporting your ability to live out your mission.

Who do you want to be?  How do you want to show up in this moment?  Is your lifestyle supporting that desire?

Critical Musts
 
Yes, to be effective, pursuing a freelance business means sacrificing time for other things.  Yet some things are too critical to your balance to miss:
  • Prayer and meditation
  • Healthy cooking and eating
  • Exercise and motion breaks
  • Appropriate sleep
  • Healthy, supportive relationships
  • Ongoing education
All of these are crucial to consistently bringing your best to moments that count.  Skipping one or more leaves your system unbalanced, reducing dynamic awareness to dull exhaustion and eventually burnout.

Choose Your Impact

Flo Bradley followed up by asking another powerful question. “Who else suffers if I let myself go?”

What is the impact when:
  • Your client doesn’t receive your best? 
  • Your church or community member didn’t receive encouragement?
  • Your family didn’t get nourished well? 
  • You bailed on commitments?
  • God was trying to show you an opportunity? 
The Life of Your Business Isn't Just About Your Business

The life of your business isn’t just dependent on your ability to pay attention to important details in your company.  It requires diligent care of your own physical, emotional, and spiritual health.  How well you take care of yourself directly impacts your ability to live out your mission.

I do not have an affiliate relationship with anyone right now.  I included links in case you were interested in learning more from any of these people who have impacted my life.

Weekly Challenge

Last week, I wanted to get an old project touched up and out.  I’m in the process of getting it out.  Then I have three projects all vying for my attention.  One is my certification, one is doing the homework to be ready for a workshop I’m attending next month, and one is doing another certification program in my niche.  

This week I’ll focus on the homework.  I want to make sure I have plenty of time to address and adjust before the workshop.

What sort of weekly challenges would be helpful for you?  I find accountability makes me stay on top of things much better.   It’s a powerful tool.  If you’d like to try it, feel free to post here.  I hope for this community to grow and develop accountability connections. 
 



Tuesday, April 4, 2017

Framing a Mission Statement for Success



How to Build Flexibility into Your Business

I need to create a business statement.  It’s time to delve into it, learn how to do it and why it matters.

We go into business because we are all about freedom.  We have an idea or a skill. We want to do it the way we envision it, not limited by a boss.

Last week I talked about a personal mission statement.  Knowing what is most important to you gives you a strong framework to evaluate your priorities.

How you create your business statement is trickier than writing a personal statement.  A business statement needs to cover so much more, with a minimum of words.  However, not done properly, it could sink your freelance business in the end. 

Relevance Matters

Do you use a typewriter?  I learned to type on one in high school, two years before learning WordStar (bonus points if you knew what that was without looking it up.)  

IBM made typewriters.  They innovated and created the future.  Many typewriter manufacturers re-invented themselves.  Royal transitioned into cash registers and other office equipment.  Brother printers.  Sharp Electronics. 

Know a taxi driver?  Uber put a hurting on them virtually overnight. 

Kodak was in the film business.  If they thought of themselves in the picture preserving business, they would have adopted digital camera much sooner.  Remaining true to their core business too long, they went from the top to largely irrelevant.

If you narrow your focus too much, you risk failing innovation and losing sight of emerging trends.  As taxi companies learned, you could become irrelevant almost overnight.

Entrepreneur and author Tai Lopez, likes to warn people against falling in love with their current product.  Yes, it’s what they are known for, and it’s excellent.  But people are fickle.  Excellence means nothing when you lose relevance.

Flexibility to Innovate

Tony Robbins, entrepreneur, author, speaker, tells his conference attendees to keep an eye on the future.  Your business may look completely different ten or twenty years from now.  Don’t be afraid to try new things once you are stable and excellent with your products.

Think about it.  Twenty years ago, the internet was just gaining traction.  Many businesses didn’t have websites yet.  Now, most businesses do.  However, they also need a social media presence to stay engaged with their customers.

What is next?  Will you be there?  That flexibility needs to be a part of your business plan … and reflected in your business statement.

What to Write

So how does one write a powerful business statement that both define who you are today while remaining flexible to changes in the marketplace? 

Consider These Things

  1. Who are you?  What do you value?  What particular talents, insights, and experience do you bring to the table?  Your personal statement is an asset.  If these don’t match, you add stress to the challenge.  Put all that together and create a unique selling point letting your client know why you are the best fit for them. 
  2. Why are you in business?  Who is your customer?
  3. What specific products do you offer now?
  4. What is your vision?  Your clients need to know if you will be able to grow with them.
Express the heart of your company that will remain unchanged through various trends. Commit to ongoing relevance, coming back to change the specific services as appropriate. You will have a much better chance of creating and maintaining that raving fan base that fuels your success.

Weekly Business Challenge

Last week I said that I would complete my personal and business mission statements.  These are what I have come up with so far.  I will probably adjust them at some point.

Personal Mission Statement:

I seek to be the best version of myself as God created me to be.  Sharing lessons I have learned, I will seek to teach and encourage other through communication, prayer, and demonstrated faith as received through Christ Jesus.

Business Mission Statement:

At Copy By Design, we understand the right product, at the right time, has a profound effect on a person.  Using powerful copy, we give you the best chance to be that catalyst for your prospect.  Our words help you maintain ongoing connection for their continued growth and encouragement through relevant forms of media.

Last week, I also said that I would defrag my computer.  Turns out it's set to do that on a weekly basis.  Too bad.  I was hoping performance would improve.  Oh well.

I have worked on adding more people to my LinkedIn network, but I can’t say I spent enough time to get comfortable with it.  I’ll have to table that for now.

This week had a number of curve balls.  Some are potentially preventable, some are opportunities, and some are just life happening, though in a good way.

My challenge for this week will be to get an old project touched up and finally out.  Then I’ll need to make a plan for review and getting my certification.