Tuesday, January 10, 2017

Are You Tolerating Unnecessary Stress?




“I can’t STAND this anymore” I exclaimed, shoving myself away from the computer.

The bisque colored floor tiles had a decided coffee color where a few drops fell and attracted dirt.  And boot prints, a testament to vaguely wiped boots, trailed across the floor in some nightmarish imitation of a whodunit  - in my very own living room.

The lure of writing can only hold out so long before the need for clean propels me to set aside my love of words.  Even if I stayed, I’d be distracted by the mess and worse, the guilt of having a less than immaculately kept home.

“How on earth am I supposed to be able to work when I have to do all this other stuff too?”
*   *   *   *   *
When you first start your new business venture, there is plenty of advice about the things you need to do to get set up.  However the advice didn’t prepare you for adjustments at home to ease the stress of maintaining a household while going for your dreams.  Those shifts at home are crucial to your long term success.

When you’re  new to the adventure, you are excited.  However, little stresses start to crop up.  If you don’t expect them, it can be frustrating.  Before you know it, you find yourself overwhelmed. 
 
For example, the typical stay-at-home wife/mom tidies the house, does laundry, cooks, runs errands, etc … during the day.  To maintain that standard now, either you give up sleep to work while everyone is sleeping (which works at first) or you take time out of your workday.  Both are invitations to stress.

Work eventually requires more time.  You find yourself busier.  The floors aren’t cleaned as often.  It becomes a struggle to run errands, stop by to see the elderly person you check on periodically, or get together with a friend.   Having to stop and cook or clean may feel like an annoyance when you love your business work. You may stop being effective at all.

Busy executives battle this every day.  Without a system in place, it’s easy for things to slide, unnoticed, until a crisis forms.  They need to delegate, if they can afford to.  

These executives are usually working away from home, so there is a distinct line for them AND their family members.  You are at home, and it can be a battle to get people you live with (and friends) to take your venture seriously.   They tend to want you to keep doing stuff “since you are home.”  In other words, cooking, cleaning, errands, and keeping up with friends while they are away at work or school.  Never mind that this is time stolen from your business.

Some Potential Stress Points to Consider

Around the house stuff:

1.      Taking care of yourself.  If you are used to getting up and taking a shower and getting dressed, when is that going to happen if you get up at 5 and sneak down to the computer to get some effective work time in before everyone else gets up?  After everyone gets up, it might be harder to squeeze that time in for yourself.   

It’s like being a new mom all over again.  By the time you get the opportunity, you are already in work mode and be tempted to put it off a little longer.  Before you know it, you must grab a rushed shower before that client meeting. Procrastinated tasks add stress because it requires  future time you feel you don’t have.  Worse, it steals mental bandwidth from what you are doing now.

2.     Cooking.  Everyone still needs to eat.  If you are used to homemade everything, you may feel distressed because you don’t have time to do everything like you used to.  What standard is essential to you?  

If the standard is very high and you need to make fancy 5-course meals, with all of the clean-up that goes with it, it will be at the cost of working on your business.  Only you and your family can determine what you can live with.  You might try crock pot meals and other minimal prep meals to reduce stress of finding time for home cooking and it’s clean up.

3.     Laundry.  Spending the day doing laundry isn’t fun.  Some prefer it because it’s done until next week, but regret not being available half the weekend.  Others prefer doing a load (or two) a day during the week and taking the weekends off.  A regular plan prevents the stress of staying up late for an emergency load … or worse, not having clean unmentionables when you need them.

I typically find that dealing with it daily works better for me so that I’m more available to my family during the weekend.  I should say that it works when I prep the load the night before so that I don’t procrastinate (or forget) in the morning because I want to sit and write.  It helps me take a break a couple of times.  But you might find that distracting and a bad idea.   Know what works for you and schedule it to avoid stressful surprises.

4.     Cleaning.  The reality is, the impeccable house thing isn’t happening here.  I wish it was.  I feel stressed because it’s not.  What I’m realizing is that I need to pick my standard, and create a schedule to make it happen – and delegate or let the rest go.  Sometimes it’s more of a pride issue than a true need issue.  I’m still working on finding that balance.  Some days are better than others!

5.     Outside chores.  If you don’t have a groundskeeper, like I don’t, you need to make sure that the yard is kept up as well.  Not only does time need to be allotted, it needs to be flexible because weather has a way of changing things.  Where will that time come from? 
 
Business stuff:

1.     Getting your systems in place for all of the stuff you do.  Bills.  Mail.  Filing.  Tidying your work space.  When things aren’t orderly, there’s stress.  Time wasted trying to find stuff.  Running out of space to work.  It takes a while to find a process that works for you, but it’s time well-invested. Developing routines will ease stress.

2.     Budgeting time for learning.  To be your best and to stay on top of your game, there needs to be regular, scheduled time for learning.  Whether it’s staying on top of market shifts, understanding accounting better or honing your craft, there’s always something to improve.

Personal stuff:

1.      Taking care of yourself.  Well that sounds silly!  However, if you are used to getting up, taking a shower and getting dressed, when is that going to happen if you start getting up at 5 and sneak down to the computer to get some effective work time in before everyone else gets up?  After everyone gets up, it might be harder to squeeze that time in for yourself.  

It’s like being a new mom all over again.  By the time you get the opportunity, you are already in work mode and be tempted to put it off a little longer.  Before you know it, you must grab a rushed shower before that client meeting. Procrastinated tasks add stress because it requires  future time you feel you don’t have.  Worse, it steals mental bandwidth from what you are doing now.

2.       Friends and family are important.  So is pursuing your dream.  Starting a new business is almost like getting a new boyfriend.  There’s so much to do and you love what you do.  You can’t wait to do it!  It can crowd out time for friends and family if you aren’t careful.  (Especially if you are a writer.  You just never know when the muse while strike!) Expect some awkwardness while you find that balance. 

3.     Mentally shutting off work.   Scheduling time isn’t going to mean much if you are constantly thinking about your business to-do list.  It’s tempting to work around the clock, even if it’s just mental planning.  That is the fastest road to burn-out.  And it strains relationships. 

Your husband still needs his wife and friend.  Your kids still need mom – even if they don’t live at home.  When they aren’t good, you end up distracted with stress from the latest conflict.  You need those relationships to be as functional as possible. 

4.     Spiritual expressions can get crowded out.  If you are used to attending ladies group and Bible studies, online book clubs, always having some sort of spiritual book going, and you are used to having more time to read the Bible and sit quietly and pray for an hour, you will find that time gets squeezed, too.  How much time can you budget?  This isn’t a suggestion of short-changing your time with God.  Far from it.  It’s about picking and choosing the parts that are needed. Good isn't good at the cost of added stress.

5.     Personal fitness. Yeah, who has time for that? “Mood up!  Energy up!  Stress down!” is one of fitness expert, Jonathan Roche’s favorite saying during his workouts.

I used to hate exercise until I started working out with him on the Bootcamp Hub.  (The name makes it sound hard-core, but it’s not!)  He avoids the all or nothing approach, which helped me stick to an exercise routine for the first time in my adult life.  It really transformed me physically and mentally.  My energy level is up.  With the motivational speaking he does during the workout, so I’m really spoiled!  I highly recommend finding active things that you enjoy and do it regularly.

6.     Time for you to just “be” and recharge your batteries.  I can’t emphasize it enough (maybe because I really struggle with this the most.)  If you don’t make time to unwind, stress grows.  When life throws a curve-ball, you’ve got nothing left in reserve.

Turning away good things is hard.  However, it’s the only way to make room for the best things.  That’s a subject for a different post all by itself.  

So I have some homework for you, should you choose to accept it.  Take out a sheet of paper – maybe you’ll need several handy.  Write down the various things that you do.  Use the areas mentioned above.  Add in other chores and social obligations you have.  Write down your business tasks.  Then look at scheduling them into your week or month.  What are things that you can delegate?  I’ll dive into that topic next week.

If you can sort your minimum standards and schedule your priorities (not just the business ones), it will go a long way toward reducing stress.  With as many invitations as we receive for stress, eliminating the unnecessary makes sense, when you know where to start.

Tuesday, January 3, 2017

Why Are You In Business?




If you haven’t started your business yet, here are some things to help you consider the cost.  And not all of the cost is in money.

Knowing your “why” is critical in making good decisions. 

What is your passion?  What are you skilled at?  Is it something you would do for free?  Would that passion dull once it’s a “have to” and you must deal with a difficult client?
 
Is there enough demand for the thing you are passionate to do?  If not, you could have a degree or a doctorate in that field and you still won’t be able to create a thriving business with it.

If you have already started your business venture, here are some things to consider before you continue down that road.

Why Work for Yourself Rather Than an Established Business?  
 

Make lots of money

You earn more doing it yourself.  True.  You also have to pay more in taxes, insurance – all of the overhead expenses you don’t have to think about as an employee.  In addition, the market still needs to be right to sustain your business. People who get rich by owning their own business did it by solving a problem. 
Alternatively, they were very successful in setting themselves apart from the competition in a field that is short of people to fill the demand.

Money is like happiness.  If you chase either one, both prove rather elusive.  Starting a business to get rich isn’t enough.
  
More free time

When you need to deliver, it must be ready – no matter how many unexpected hours it takes to make it happen.  Clients don’t care that you need to take junior to football practice or the little lady to gymnastics.  They care if you are reliable. 

Assuming you are reliable and conscientious, it will still occupy brain space, even when you aren’t working.  If you are a writer, ideas come to you no matter what you are doing or what time it is.  Wanting more time isn’t enough. 

No more dealing with a boss

Welcome to your new bosses:  your clients.  Some may be harder to please than a boss.  You also report directly to government agencies, in one way or another.  More paperwork.

You have more bosses, and you must figure out your own training needs.   You won’t have the benefit of a chain of command.  When a problem comes up and you don’t know what to do, or when you need feedback without a client relationship on the line, you are on your own without a net.  Not wanting to answer to a boss isn’t enough.

I love what I do

When you start a business you have to do everything at first.  You have to market and answer the phone and pay the bills and do all of the accounting functions and clean - whatever it takes for your business to function properly.  You may be surprised at how much time you spend doing things that aren’t what you love to do, just to keep the doors open.  Loving your freelance work isn’t enough. 
 
50% of New Businesses Fail

According to the  U.S. Small Business Administration approximately 50% * of new businesses fail within the first five years.  You can invest a lot of heart, time and money in that period of time.   

Often owners don’t research the market to see if there is demand for the services provided.  It doesn’t matter how great the product is if very few people actually want to pay for it.

Another big mistake is not marketing properly.  No one knows they exist or why they are any better than their competitor.  They run out of resources to continue.

If you are in business as a hobby, then it probably doesn’t matter.  You are just looking for people to buy to cover the costs of doing what you love.  You may not care if you are in business five years from now.

Mindset of an Entrepreneur

If you are in business to make it last, you need to think like an entrepreneur.  Everything about your business must be scalable.  In other words, you should be able to work yourself out of a job.

Don’t let that freak you out.  You get to decide how autonomous your business becomes.  However, if you love the challenge of sewing repairs, but don’t enjoy doing zippers and buttons and adjusting hems, you can grow your business to the point where you can hire someone to do the parts you prefer less. 
 
You can also hire someone to handle money for you, once you know the money matters you must know to oversee effectively.  You can hire someone to answer phones and clean for you so you can focus on the parts you love to do – once you have built up enough demand for your services.

Know Your Why

So why do you want this?  Is it something for the kids to be involved in as a practical teaching tool?  Is it for a little extra cash on the side (hobby)?

Is this an idea your market research indicates is promising?  Is this a service with plenty of demand?

Are you willing to work very hard to get your business established?  Are you ok with doing uncomfortable things in exchange for the privilege of doing what you love for pay? 

Are you willing to find mentors to help you have the mindset you need for various aspects of your business?

If your why is strong enough, you are willing to work hard and do what it takes, and if your product or service is something a lot of people want to pay for, you should do all the homework you can on running a successful business.

Count the Cost 

When you are tired or overwhelmed, when emergencies come up that demand you take time away from work, your why must be compelling.  When your husband and kids want attention and feel a bit neglected, it’s a clue that some things may be out of balance.  Your why will drive you to balance and not give up. 

When you experience setbacks or economic downturns, your why will sustain you. When you need to change what you are doing to reflect changes in the marketplace, your why will drive you to innovate and stay relevant – and in business.

If you aren’t in business yet, I invite you to make sure your why is very, very strong.  If you are already in business, I urge you to know your why.  Dig deeper if it's not strong enough.  Consider the costs and make room for them in new ways so your business can thrive.

Your Turn

What's your why?