Making Your Client the Hero

Understanding Why the “About You” Section 

is Really About Them

Image courtesy of Sira Anamwong at FreeDigitalPhotos.net

I assume you're reading this because you want to find an effective way to help people.  You’ve already done the hard part. You developed a great solution to your prospect’s problem.  Yet convincing people probably feels like your hardest challenge.  It doesn’t have to be that way.   

One personal productivity maven teaches entrepreneurs how to build their platform.  Michael Hyatt helps people define it in a powerful way.  I highly recommend you check out his work - especially Platform.   

Part of what makes it powerful is his understanding of how to attract your ideal client.

Who’s the Hero?

What changes the game is the concept of making your client the hero of their story.  YOU aren’t supposed to be the hero that saves the day.  Not even if you do most of the work for them.  However, you CAN play the part of the trusty side-kick who shows them how THEY can save the day - using your product or service.

It’s YOUR product that will allow their vision to come to fruition.  But to attract them, it must always be about THEM.

The “About Me” that’s About Them

So using that perspective to create content for your website, how do you do an “About Me” section … that’s actually about THEM?

Step back and review your market analysis.  You should have an idea of the age group of these people, whether they are primarily men or women, and what their lifestyle is like.  

Four Questions to Answer To Attract Your Ideal Prospect

1. What is the pain in their life that you offer to resolve?  (Get their attention.)
2. How did you experience that pain in your life? (Establish that you understand their struggle, start to develop a sense of commonality and trust.)
3. Why did you develop that solution?  (What have you gone through that may be similar to the trial and error they have been going through, without a satisfying resolution of the problem? This is further proof that you really DO understand the frustration of their pain.)
4. How did you develop that solution? (How you found the solution and what your life is like now that you have this solution.)

Proving There’s Hope

The purpose of your "About Me" story is to give them hope.  You are like them.  You discovered the solution to your problem.  Reading about your story lets them know their lives CAN be better.

Whatever you write, ask yourself how it relates to their story.  If it doesn’t relate, ruthlessly cut it out.  Your results will thank you!

No, I haven't affiliated with anyone yet, including Michael Hyatt. However, I'd be honored to do so.  I can't recommend him highly enough. I hope you'll check out his page.

Weekly Challenge

I was supposed to be working on my website this week, but I’m still working on the written portion.  Some life stuff got in the way … but that’s a post for next week!   

What are you working on?  Are you wondering if your story is about them enough?  The first ten people who comment with their website will receive a free evaluation of your "about me" section.